One example was executed by Cinnamon Toast Crunch in collaboration with Jason Derulo and Bebe Rehxa. Using TikTok’s platform, the trio create a challenge of themselves dancing with a cereal box over their heads to the song “I Wanna Dance With Somebody’ by Whitney Houston. This engages an audience of viewers to use their own cereal box and let lose through dance. Another social media concept this month was by Oikos and its playful one trip grocery challenge. The brand offers $15,000 to one person who can carry their groceries into their home in one trip.