With buzz surrounding the US election building in the last few months, brands are taking notice with signature election-themed products. A standout includes BABE Wine’s Election Night Survival Kit, consisting of tongue-in-cheek products that are designed to ease anxiety with everything from a squeeze ball, tissues, pillows and BABE wine included inside.
Another notable example is fashion-themed weather app Latitude. The mobile platform “distills the morning down to what’s most important: what to wear based on the weather and what’s happening in the world,” taking the guess work out of dressing for the weather. In addition to sharing weather and clothing tips, the app links to product recommendations for easy outfit planning.